Watching Paint Dry was UK TV Style’s not-so-subtle jab at the sudden surge of reality television programmes during the middle of the naughties (that is what we’re calling the 2000′s, right?), broadcasting exactly what the title of the ‘show’ suggests.
24 hours a day, 7 days a week, viewers could log onto this website and watch a fresh batch of paint dry. Some days the producers would get a little crazy and mix it up a bit, splashing some Matte on the wall, while others they would apply a thick layer of gloss to some coving.
In short, UK TV Style was “tired of seeing drips all over TV, getting famous for doing very little and offering about as much entertainment as wet paint”, so they decided to upstage Big Brother and co in their own special way.
While the show was obviously just a quirky joke, it was extremely well recieved, with the media at large giving it a lot of coverage. National newspapers such as the Guardian dedicated entire pieces to the web-show, which lead to it, at one point, being — rather amusingly — one of the most popular shows on the network.